Showing posts with label etsy. Show all posts
Showing posts with label etsy. Show all posts

Sunday, December 18, 2016

My Etsy Journey Part 8 - The world just got smaller.

I'm ending the year with a high. I started in January, with absolutely no idea if I'll make it through the year. But this has been truly one of the best in my life.

It's one of those years that has really pushed my confidence, my art and my general outlook towards life. It has taught me many valuable lessons of which I might have shared through my previous posts, but my biggest misconception has been busted - People will PAY for your art. You just need to ask, put it out there, stop selling cheap and stop working for free.

But this post is about the people I have met on the way through my shop, customers, well wishes, supporters. And people I have managed to touch in a small way through my artworks.

The print of the Truman Brewery, was for a father whose new born son was named Truman. A brewery print? He said when his son turns 18, they could share their first pint together, and fondly remember this print.


Steppenwolf- personal commission for Mark as a gift for his best friend, who also shared 'Steppenwolf' as his favourite book. He told me that he has been searching for months for someone to interpret these lines from the book, which was special to the both of them. My talented husband Ram worked with me on this illustration.

The Old Highbury Stadium. I have had half a dozen orders of this print from residents of this very spectacular building. The Barbican Conservatory, from a resident of the Barbican. The Hoover Building, from an architect who is working on restoring this art deco beauty. The Stoke Newington print from a guy whose grandfather established 'Gino's Barber' years and years ago- one of the shops featured on the print. Brixton Village - an order from a lady for her best friend moving to New York, to remember the good times shared together this village.
I received a very touching note from a father who received the Pink Floyd print as a gift from his daughter, saying that he completely 'got' what I was trying to do. (An interpretation of a very old drawing by Nick Mason, the drummer)





But perhaps the most funny one so far- A lady ordered a print of the Balfron Tower as a Christmas surprise for her husband. And just a couple of days later I get a message from a guy asking me for the same Balfron Tower print, as a Christmas surprise for his wife. I mean- what are the chances of that? Two people thinking of buying the same gift for each other, and from the same little shop online. You would think the world wide web has made this world larger, when in fact it is so small, rather so sharp. I have been so lucky to have been able to reach out to such specific people, those who seem to have a direct connection to the subject of my illustrations.
(I didn't want to ruin the surprise for the couple, but I will offer to replace/ refund the print)


My personal fan-girl moment was getting back- to -back orders from Droga5 New York. I couldn't contain the excitement when I saw that address- Madison Avenue! My absolute dream agency. I have admired the work of David Droga even before I got into the advertising field. If not in person, I managed to get to Droga5 NY through my work! It validated everything I was doing so far. Any doubts on quality, design, aesthetics ...or what the hell am I doing-  those orders from Droga5 put all of that to rest!

It has been a non stop exhausting journey, trying to pursue a passion alongside a day job. Starting my day early racing to the post office, running to the printers on lunch breaks, late nights and weekends on new illustrations. My best friends are the postmasters and the printers, also my regular critics! 'Not many orders this week huh'... Josh at the post office would laugh.

2016 is ending on a sweet note. I received a mail from Not on the High Street to join their platform! So the next chapter begins...

And lastly- a message to anyone out there, complaining about their day job, poor salary and no time to pursue their dreams... have a chat with me. I was you until a year ago!

Friday, August 5, 2016

My Etsy Journey Part 7 - the new buzzword SEO

The last couple of months have been super duper busy. May was one of the good months for me, exceeding 30 orders. It inspired me to push harder, to put in more prints into the shop. I also started experimenting with printing on ceramic mugs, badges and fridge magnets. A fairly decent response so far.

I attended a London Local Sellers meetup. It was great to meet my Etsy peers, quite a few of them in a similar stage in their Etsy journey as me. A few months old, still grappling with marketing, promoting and the new buzz word SEO!

Although at the end of the day, it's the quality of the product that needs to stand out, but it could always use some SEO help. To let people know you exist in the first place, you need google to know you exist. A very useful tool called EtsyRank really helps in fixing all your tagging, seo and keyword issue up to an extent. I brought up my ranking from a low D and Es to healthy A and B.

It also shows how your listings pop up in Etsy searches. If it appears on page 1 (ideal) or comes up somewhere in page 10....completely useless. Even if you might have the best product, I doubt too many people have the patience to browse more more than 5 pages. Also keeping in mind that increasingly buyers are using their mobile phones to browse, and it can get quite cumbersome after a couple of pages.

I realised it's very important to pay attention to descriptions. Google hates generic copy paste, so I try and make sure that every listing has a different story. Also makes for interesting reading for any buyer. Another good tool is 'Google Keyword'. It shows you the trending and popular keywords that people search while looking for a particular kind of product. So make sure all your 13 keywords on Etsy are optimised and not wasted.

Here are some of my latest prints up on the shop.
www.eyeforlondonprints.etsy.com







Saturday, June 4, 2016

Brutalist London makes it to TimeOut London

Excited and humbled to be featured on TimeOut London. Take the whistle- stop tour featuring London's most famous Brutalist structures- The Spacehouse, Balfron Tower, The Barbican and The National Theatre. This illustrated series of prints is indeed very special.Would love to hear your comments!


I have also added a set of new prints called the 'Brutalist Brothers' featuring the once notorious Balfron and Trellick Towers, upon which the High Rise movie was based on. 
It came as a surprise to me, to see that Brutalist Architecure has a huge faithful following in the UK. Love it or hate it, it surely creates an impression.





Some striking examples of Brutal architecture in London.

Imperial Hotel


 The Barbican

Brilliant books to read, for anyone interested in Brutalist Architecture in the UK 


Hitlon Metropole- Edgeware Road






Sunday, January 31, 2016

My Etsy Journey Part 1: Launching Eye For London Prints

Unusual graphic Art Print and Posters of London

After two whole years in London (to the day), I still find myself falling in love with the city a little more everyday. Kicking off year three, I have launched my own Print Shop on Etsy. This personal project features graphic illustrations through stories in architecture design and pop culture, exploring the often overlooked yet interesting facets that lend character to the city of London. From Bowie and Brutalism, to the books people are reading on the tube. This is London through my eyes.

www.eyeforlondonprints.etsy.com